Relevance
Popularity
Proximity
How to improve your Google ranking
To outperform your competitors on search engines: more than an art, a sport.
Your website competes with others for keywords under which you wish to appear on search engines.
Search engines such as Google, Siri, Yahoo, and Bing strive to provide the best possible results to continue being a credible reference, with their popularity attracting advertisers to their “sponsored ads.” As a result, they constantly refine the algorithm behind the process to deliver relevant, popular, and nearby results.
The recipe is simple: use this information better than your competitors, and you will succeed on the Internet.
Analysis of Personas
Make sure to adequately address what visitors are looking for on your site; search engines evaluate your relevance based on the bounce rate.
Competitor Analysis
Create your own relevance by exploring new markets through the web, rather than engaging in battles with existing suppliers for existing customers in an existing business activity.
On-page Optimization
Once the keywords are determined based on the identified angle, you need to demonstrate the relevance of your site by integrating them into strategic locations.
Web Optimization
Next, boost your popularity by combining marketing strategies, both through traditional channels and online.
Schema markups
Code your website in a programming language to allow Google to organize your information and geolocate you to benefit from searches in proximity.
And always optimize, optimize, and optimize...
Simplify big data to better track the evolution of your marketing efforts with ready-made key performance indicators (KPIs).
The available options
Navigation Study
Integrated Marketing Strategy
Social Media Calendar
Link Exchange Research
Online Advertising
Social Media Management
"What is SEO: The SEO to-do list"
Firstly, is your website structured to be competitive on the web? To determine this, start by investigating the titles and their respective hierarchy. Do your tabs clearly present your offerings, or are they too vague for visitors to grasp the essentials at a glance?
In addition to structure, content should also be reviewed to ensure that your images are compressed and that elements like your footer programming do not slow down the loading of the visible parts of your page.
On the hosting side, loading speed and the presence of an SSL security seal are critical, especially for an online store.
SEO Analysis
Identify what is hindering your SEO efforts.
Keyword Research
Compare their popularity and competition.
Website Sketch
Place the information in the right location.
Information Restructuring
Hierarchize the words and organize the programming.
Personalized Descriptions
Craft your synopsis for search engines.
